Use a QR Campaign's Supporting Link in Digital Channels

Every FlashWombat QR campaign includes a short public link. Its first job is to give the QR code a stable internal route for editable destinations, attributed visits, lifecycle controls, and bot filtering. You can also share that link directly in email, social, creator, SMS, or ad campaigns.

Use this workflow for the edge case where the same campaign needs both a physical QR placement and a clickable or typed path.

Decide Whether to Reuse or Separate the Campaign

Reuse the QR campaign's supporting link when:

• The physical and digital surfaces promise the same shopper outcome.
• They can share one destination and lifecycle.
• A combined campaign report is acceptable.

Create a separate QR campaign when:

• The digital channel needs a different destination or schedule.
• The team must compare one channel or partner independently.
• Reusing the campaign would make the report difficult to interpret.

One QR campaign consumes one campaign allowance. Its named QR placements do not consume additional campaign allowance, but creating another parent campaign does.

Plan the Campaign Context

Write one question before sharing the link, such as:

• Did the email send produce recorded campaign visits?
• Did a creator's audience move toward supported checkout activity?
• Did the supporting link receive more attention than one named QR placement?

Use a recognizable campaign name and record:

Decision	Example
Campaign question	Did the subscriber email move shoppers toward checkout?
QR campaign name	Winter launch — Subscribers
Destination	Winter collection
Digital channel	Email
Physical placement	Parcel insert
Launch window	1–7 August
Campaign owner	Store marketing lead

Configure the Destination and Labels

1. Open QR campaigns.
2. Create or edit the campaign.
3. Confirm that its product, collection, ready cart, or advanced destination matches the message in both channels.
4. Add internal tags that help staff find the campaign.
5. Add consistent UTM parameters for downstream analytics tools.
6. Configure the supporting link's social preview if a sharing platform should show campaign-specific text or artwork.
7. Save the campaign.

UTM parameters and preview metadata describe campaign context. They do not identify a shopper, connect activity across devices, or prove that a later order came from the campaign.

Test Both Paths

Before launch:

1. Scan the named QR placement and confirm the final mobile destination.
2. Copy the supporting campaign link from the dashboard or editor.
3. Open the link in a private mobile browser.
4. Confirm the final destination contains the expected UTM parameters.
5. For a ready cart, verify the variants and quantities.
6. For an offer, confirm Shopify's current discount behavior.
7. Test the social or messaging preview where it matters. Platforms may cache metadata or crop images differently.

Share the FlashWombat campaign address, not only the final Shopify destination. Bypassing the internal route also bypasses FlashWombat campaign attribution and lifecycle routing.

Launch Without Losing Context

Record the approximate distribution, audience, channel, creative, launch time, and any physical placements in circulation. If you later change the destination or offer, record when the change happened so all-time results remain understandable.

Do not silently reuse one campaign for an unrelated promotion. The public address may stay technically usable while the report loses its decision value.

Review the Campaign Report

Open the QR campaign and select View QR insights. Review:

• Visits for recorded campaign-address openings.
• Checkouts started and Checkouts completed as supported recent visit-bound signals.
• Estimated value as a directional calculation based on configured product prices, not exact Shopify order revenue.
• Source to separate marked QR visits from ordinary supporting-link visits.
• QR placement to compare named physical uses.
• Country, device, browser, operating system, and lifecycle outcome when those dimensions are available.

Keep the Attribution Boundary Attached

FlashWombat associates supported checkout activity with the latest attributed storefront visit within one day. The report is not:

• Person-level or unique-shopper attribution.
• Cross-device or multi-touch attribution.
• Proof that an ordinary link opening came from a named digital channel.
• Order-level attribution.
• Exact Shopify revenue.
• Proof that the campaign caused a sale.

Known automated traffic is reduced, but filtering does not turn every remaining visit into a unique person. Use Shopify's order records when you need actual orders, customers, or revenue.

Choose the Next Action

Compare campaigns only when their purpose, window, distribution, audience, offer, stock, and creative are similar enough to support a useful decision. Then choose one next action:

• Repeat the campaign.
• Change the destination or creative.
• Move or retire a physical placement.
• Separate a digital channel into its own campaign.
• Collect more evidence.

For the public product explanation, see Supporting Shopify Campaign Links for QR and Digital Channels.